We Dipped Our Toes Into Double Featured Snippets
We Dipped Our Toes Into Double Featured Snippets

This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on... » read more

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.... » read more